The 19 countries with the highest reputation have been announced by the Reputation Institute in its annual Country RepTrak index.
Rankings are based on numerous key drivers, including the quality
of exports, contribution to global culture, standard of living, general
tolerance, beauty, and safety.
Europe dominates the list, especially smaller countries that
balance strong economies with high quality of life. In fact, being a
large country seems to hamper reputation, with the US, China, Russia,
and India all missing out.
Keep scrolling to see the countries with the highest reputation:
19. Portugal — 66.53. Portugal was hit extremely hard by the
2008 financial crisis, with the government enacting severe austerity to
much public outcry. But its reputation with tourists remains as strong
as ever, and it has progressive drug-decriminalisation policies.
18. Germany — 67.55. It is perhaps a surprise that Germany,
which has one of the strongest economies in the world and a reputation
for making excellent products, did not come higher. If Frankfurt can
tempt some of London's banks over after the Brexit vote, it might do
better next time.
17. Spain — 67.73. Like Portugal, Spain was hit harder than
most by the recent economic downturn, with high levels of youth
unemployment. But tourists still can't get enough of the place,
especially Brits looking to live near the southern coast when they
retire.
16. Belgium — 67.95. For a population of just 11 million,
Belgium has an outsize global reputation. Brussels is the headquarters
for the European Union, the country's national football team is ranked
second, and the nation's beer is the best of the best.
15. France — 69.32. A spate of recent terrorist attacks may
have made a few people think twice about visiting France, but Paris and
the French Riviera are still among the most popular tourist destinations
in the world. Like Germany, France is also looking to attract bankers
from London because of the Brexit vote.
14. Japan — 70.97. No, this isn't Paris at night — it's
Tokyo. Japan's reputation for making innovative, high-end electronics
has remained intact since the 1980s, and along with Hong Kong the
country is a favourite for anyone looking to explore the Far East,
including businesses.
13. UK — 71.08. It's anyone's guess what effect the Brexit
will have on the UK's reputation in the next few years. But even without
London's finance centre the country's sense of history is still popular
with tourists, and low corruption means its law services are used by
clients around the globe.
12. Italy — 71.68. Italy's banking sector is going through
its own crisis that some say threatens the whole eurozone, but its
high-quality exports and tourist destinations mean it's high on the
Reputation Institute's list for now.
11. Austria — 72.44. Austria was once the cultural capital
of Europe, and it still packs a punch. The country has one of the
highest qualities of life in the world, and, like its German neighbour,
its quality exports are in high demand.
10. Netherlands — 73.90. The Netherlands is known for its
high tolerance and tourist-friendly culture, while Rotterdam is one of
the biggest shipping ports in the world, acting as a trading hub between
Europe and the rest of the globe.
9. Ireland — 74.1. Ireland's economy has exploded 26% in the
past year as the country attracts outside investment, both tech and
financial, like never before. This could ramp up even further as worried
Brits look to move there before their own country leaves the EU.
8. Denmark — 74.25. As a link between mainland Europe and
Scandinavia, Denmark is a tourist hotspot, and its citizens enjoy a high
standard of life. The country is also leading the way in renewable
energy, aiming to be free of fossil fuel by 2050.
7. New Zealand — 74.68. "The youngest country on earth," as
its tourist board calls it, New Zealand is both business and
tourist-friendly. Auckland is enjoying a construction boom, and
backpackers appreciate the remarkably low crime rates.
6. Finland — 75.16. Finland is the only Nordic country with
full EU membership, and it seems to have paid off. It has one of the
highest standards of life in the world, its manufacture exports are in
great shape, and tourists love visiting Helsinki.
5. Norway — 76.18. When the UK negotiates its Brexit,
there's a lot of talk about it following the "Norway model," which
allows for a degree of access to the single market without voting
rights. It seems to work very well for Noway — the country is an export
powerhouse thanks to large natural resources and a popular tourist
destination in its own right.
4. Australia — 76.84. It seems as if everyone wants to move
to Australia right now, and with a great economy and desirable climate
it is not surprising. Mining is one of the country's biggest sectors,
but Sydney is also enjoying a tech boom, while tourism in the country is
second to none.
3. Switzerland — 77.00. Switzerland stands on its own at the
heart of Europe despite not being a member of the EU. It is known for
its banks and high standard of living, and skiing in the Alps attracts
people from all over.
2. Canada — 77.82. Canada is high on the list of countries
people would love to immigrate to. With a tolerant culture, a strong
economy, and high levels of healthcare it is no wonder.
1. Sweden — 78.34. Sweden has it all: high-quality exports, a
tolerant society, low crime, beautiful cities to visit, a high standard
of living, a mild climate, and a strong sense of business. It could
well top the list for years to come.
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